Apple has been urged to provide more specific guidelines on suitable content for iPhone applications after it pulled one that had apparently been downloaded by nearly a million people.
Many apps are available for the iPhone
The app, called Wobble iBoobs, allows users to watch breasts bounce – but it has been withdrawn from the Apple store following “numerous complaints” from customers.
It is thought to have been on the market for several months and is said to have made more than £150,000 in sales.
According to the developer ChilliFresh, Apple sent it an email which said the app had originally been deemed suitable for distribution.
But Apple had now changed its guidelines, adding: “We have decided to remove any overtly sexual content from the App Store, which includes your application.”
However, ChilliFresh suggested Apple needs to be more specific, adding: “How can it be overtly sexual, people use their own pics.”
In a statement on its website, it also said: “They have changed their standards, but they don’t actually say what those standards are now, nor what those standards were before! No guidelines provided at all!”
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