• New content from Qype with community based recommendations helps everyone make the most of their time

    Ovi Maps, the free walk and drive navigation service from Nokia, announced new partnerships that deliver more relevant information on more points of interest making travelling easier than ever. With summer holidays fast approaching, the updated Ovi Maps gives travelers and locals alike the ability to find the most interesting places and sites in the area making traveling less about getting from A to B and more about enjoying everything in between.

    Ovi delivers unique mobile experiences that mix content with the best location, social networking and connectivity services and is the go to-place for discovering, sharing and enjoying lifestyle content and entertainment, all from a Nokia smartphone.  

    New partnership with Qype delivers community based recommendations
    Ovi Maps now includes Qype, Europe’s biggest portal for local community-based reviews, helping people find new places wherever they are, leaving nothing overlooked.

    Initially offering information on more than 20,000 cities, the Qype community enriches Ovi Maps with hundreds of thousands of reviews and recommendations from locals and travelers on  many European hotspots like cafés, shops, spas and hotels, giving the inside track before arriving. And, with a new post added to Qype every 40 seconds, people are assured to have the latest information to help them make the best choices no matter what they are looking for.

    More tailored and personal trips
    In total,Ovi Maps now offers Nokia smartphone users access to more than 25 million points of interest worldwide.  Whether people are looking for a souvenir shop or a youth hostel, trips can be personalized and planned right down to the last detail with map data from NAVTEQ and city guides from Lonely Planet, WCities and Michelin. Agreements with leading directory companies such as telegate in Germany, Turkey Yellow Pages and Yell Publicidad-Páginas Amarillas in Spain make it even easier than before to find the closest pharmacy, cash machine, shop or service. Hotel booking services such as HRS and Expedia make it easy to find a place to stay.

    In-car navigation made easier
    For people planning a road trip, Nokia has started to include car kits with new smartphones in-the-box* at no extra cost which makes finding new places and navigating whilst driving safe and easy. And, with the added convenience of pedestrian routes for exploring cities on foot, swapping the phone from car to pocket makes navigating around new places easier, no matter how people choose to do it.

    Holidaymakers can plan routes before leaving the house, on a computer or laptop and simply upload them onto a Nokia device to use when abroad. This saves time searching for routes when out and about and enables people to use maps in offline mode, reducing roaming costs when traveling in foreign countries.

    The latest version of Ovi Maps (3.04) is available to download for free from www.nokia.com/maps

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  • Nokia has today announced that since the 21 January 2010 launch of the new version of Ovi Maps with free walk and drive navigation, there have been over 1.4 million downloads. The one million mark was reached just one week after the launch.

    Nokia Ovi Maps

    “We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia. “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”

    The success of the new version Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services.  By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.

    “This is great news for our 3rd party application developers.  Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps,” continued Anssi Vanjoki.  “For the operators too there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers.”

    As of 31 January 2010 the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.

    “There is a huge appetite for GPS navigation on mobile phones. We estimate there were already 25.9 million people actively using GPS navigation on their mobile phones at the end of 2009,” said Chris Jones, VP & Principal Analyst at research firm Canalys. 

    From next month, all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost. 

    Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6000 3D landmarks for 200 cities around the world.  Lonely Planet and Michelin guides have information on more than 1,000 destinations globally.

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